Your site communicates with prospects and customers 24 hours a day, 7 days a week, 365 days a year. Even when you aren’t at work, your website is. Your customers can get to know you and your products through the website at their convenience. It can be better than passing out your business card to thousands of people.
Expands your reach. People from across the street and across the border have access to your products and services from the comfort of their own space.
Increases the effectiveness of your advertising. Print advertising is static, while the web is dynamic. Once you have a website up and running, we recommend your print advertising include your website address where pictures, text, tables and forms can help you get your message across.
Gathers feedback. Use forms, email and social media like Facebook and Twitter to allow your clients to communicate with you.
Communicates effectively. Whether your website is built for customers or employees, web–based communication and email communication are cost–effective and time–saving devices.
It gets you found. Having a well–built website will increase the visibility of your site to the search engines that people use to find what they are looking for. Your specialist should not only offer creative design solutions, but also know how to make your site search engine friendly, so that clients can find you.
Sells directly. E–commerce can dramatically reduce expensive overhead while delivering a 24/7 ‘sales force’. Even if you don’t sell your product online, your website gives you the opportunity to distinguish your company or organization to your client.
Reaching today’s consumer. Today’s emerging generation has never known life without a digital world of connection. According to stats (and who doesn’t like statistics?), over 94% of Canada’s population is online.1 Add the growth of social media to that and it becomes evident that without a credible web presence, you don’t exist for an expanding segment of your target market.
Your competitors. The sooner you gain a presence on the web, the better. Your competitors know this too. Increasingly, your clients (and potential clients) are making their decisions based on the standard of your website. A useable and engaging website can help to level the playing field between small and large companies.
1Internet World Stats, accessed March 5, 2015. Statistic as of June 30, 2014.
Websites have trends that come and go, just like hairstyles and shag carpets. (Yeah, who ever thought that shag carpets would make a comeback?!?)
Regardless of what the current direction is in websites, it is always in fashion to build good, unique content that benefits the end-user. Really. That’s the big secret of successful websites.
The average website design, thoughtfully and purposefully built, will survive for a lifecycle of 3-5 years before starting to look dated or shabby.
Having a web professional on your team is a great start. They can be the person who knows what trends to pay attention to.
The partners at CarricDesign are happy to make recommendations about what features can enhance your online business presence. And knowing when to make the change is as important as knowing what change to make.Get a trusted advisor on your team
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